PR Tech Firm is a top-performing public relations agency that specializes in providing strategic support for B2B venture-backed startups and venture capital firms. With an impressive track record of 23 successful exits since 2013, PR Tech Firm’s scalable model helps startups accelerate their path to a successful exit. Additionally, their expertise across various verticals ensures that they deliver exceptional results for their clients. PR Tech Firm also helps its clients make a splash in the industry by providing comprehensive support during funding launches. They uncover the story behind funding news to help clients differentiate themselves and connect with strategic partners and customers.
This PR Tech Firm has a huge trade show hosting all of their most coveted target accounts. Obviously they wanted to be there to build relationships with new potential customers. The only problem is that no one knew about PR Tech Firm.
The brand trust gap was too great to only relay on handshakes and 1-on-1 conversations. They needed a way to generate meetings before the trade show even began. That is where they turned to one of our Agency Partners who white labels LinkedIn Ads with Advirtis.
Advirtis is a white label PPC and SEO agency that provides marketing agencies with high-quality search engine marketing services. The company has a team of experienced professionals who specialize in developing customized solutions for their clients. When our Agency Partner approached us with a need to run ads for their PR Tech Firm client, we jumped at the chance to begin the campaign building process.
Advirtis conducted a thorough analysis of the client’s website and identified several areas for improvement. They recommended a combination of on-page optimization, keyword research, and content creation to improve the likelihood of capturing the paid traffic into real leads. In addition, they suggested restructuring the client’s PPC campaigns to better target their audience and improve the ROI.
Targets included their ideal customer list, top tech firms that were attending the trade show, and a list of job roles that were key decision-makers in the process. All of these are easily identified within LinkedIn’s advertising platform.
The client implemented Advirtis’ recommendations, and within 30 days, they saw a significant improvement in their online visibility. The client’s PPC campaigns also saw an increase in conversions, and their cost-per-click decreased by to $1.27 per click.
First Month Leads – 10
Cost Per Lead – $151
Impressions – 132,809
Clicks – 3,156
Advirtis’ expertise in PPC and SEO proved to be an invaluable asset for the Agency Partner and their PR Tech Firm client. By implementing customized solutions, they were able to significantly improve the client’s online visibility and generate more leads. As a result, the marketing agency was able to provide their client with a higher level of service, resulting in a stronger partnership altogether.
*Disclaimer – to protect the client’s interests, the names of companies and people have been changed