This case study examines the successful partnership between our agency and a client, highlighting the comprehensive management and optimization of the large manufacturing client’s SEO success. Through our expertise, strategic planning, and implementation, we achieved significant improvements in search engine rankings, organic traffic, and overall online visibility. The case study demonstrates the effectiveness of our agency’s SEO services and the tangible results obtained for our agency partner.
Our agency partner, engaged our white label services to manage the SEO campaigns for their large manufacturing client. The core objective was to examine the performance of the manufacturing company’s website via key performance indicators, including the number of visits, unique visitors, pages per visit, average visit duration, and bounce rate.
Our Agency Partner is a prominent digital agency catering to a wide range of clients. They recognized the importance of SEO for their clients’ online success and sought a reliable partner with specialized SEO expertise. This case study focuses on analyzing the traffic metrics of their client, a nationwide manufacturing company’s website over a period of six months, from December 2022 to May 2023. The data utilized for this assessment were sourced from Semrush and Google Data, which are renowned for their role in tracking and understanding website performance and traffic.
Fully Managed White Label SEO Services For All Agency Clients:
On-site optimization and Technical SEO
Full website audit with a detailed report
Meta titles and descriptions
Headings (H1-H6)
10 Keywords Researched and Analyzed
URL structure
Alt text for images
Internal Linking
Duplicate content check
Off page – building your popularity and visibility
Competitor Analysis
Increasing your domain’s authority
External linking from multiple blog articles
Bad link penalty removal (if needed)
Unique content checker
Google Analytics / Google Search Console set-up and monitoring
Backlinks analysis
Content ideas based on KW research
Visitors accessed the manufacturing company’s website through a diverse range of channels provided in part by Advirtis and our Agency Partner:
Direct visits
Referral visits
Organic search
Organic social
Paid social
Paid search
Display Ads
This multi-channel approach indicates that the manufacturing company has successfully implemented a diverse digital marketing strategy, which has proved effective in attracting a broad array of visitors.
Visits: The company’s website experienced a significant boost in traffic during this period. The number of visits soared to 21.7K, representing a substantial growth of 136.43% compared to the prior period.
Unique Visitors: The site successfully attracted a diverse range of visitors, with a total of 8K unique users. This indicates the site’s wide appeal and its effectiveness in reaching various audience segments.
Pages per Visit: On average, each visitor navigated through 4.02 pages during each visit. This metric rose by 1.51%, implying an enhancement in the website’s user engagement levels.
Average Visit Duration: Visitors spent approximately 10 minutes and 56 seconds on the site on average, signifying that the site’s content was engaging enough to retain the attention of visitors for a reasonable duration.
Bounce Rate: The bounce rate was fairly low at 22.98%, but it increased by 11.95% compared to the previous period. While a low bounce rate is generally a positive indicator of user engagement and relevant content, the upward trend suggests a need for further analysis and potential optimization.
In conclusion, the nationwide manufacturing company’s website has demonstrated remarkable growth in terms of visitor numbers and engagement, as evidenced by the pages per visit and average visit duration metrics. The variety of traffic sources also highlights the effectiveness of their diverse outreach strategy. However, the rise in the bounce rate points to potential areas for improvement, possibly related to content relevance, site design, or user experience. A more comprehensive analysis may be required to pinpoint the precise areas requiring optimization. Continued tracking of these metrics will facilitate understanding of trends and enable timely responses to changing user behavior.
*Disclaimer – to protect the client’s interests, the names of companies and people have been changed