Advirtis

Growing a Local Real Estate Business with Google & Meta Ads

Client: Sunridge Realty Group

A boutique real estate agency serving the Greater Scottsdale, AZ area, specializing in residential home sales, relocations, and luxury listings.

Challenge:

Sunridge Realty wanted to generate consistent, high-quality buyer and seller leads in a competitive market. Their previous marketing efforts (flyers, cold calling, and organic social media) had limited reach and inconsistent results. They needed a predictable and scalable digital ad strategy to:

  • Boost brand awareness in local neighborhoods
  • Attract motivated home buyers and sellers
  • Increase appointments booked for home evaluations and showings

Solution:

We launched a multi-platform paid media campaign using Google Ads and Meta (Facebook/Instagram) Ads, focusing on hyper-local targeting, compelling creative, and conversion-optimized landing pages.

Google Ads Strategy:

  • Campaign Types: Search + Local Services Ads
  • Target Keywords: “homes for sale in Scottsdale”, “Scottsdale realtor”, “list my home”, “buy a home near me”
  • Geo-Fencing: Targeted zip codes with the highest property turnover
  • Ad Extensions: Location, callout, structured snippets, and sitelinks


Meta Ads Strategy:

  • Ad Types: Retargeting Ads + Video Ads + Carousel
  • Targeting: We leveraged a retargeting method that warmed up the interested traffic from the landing pages, website, and socials and capture most of the leads via Google Ads
  • Creative: Client testimonials, virtual tour video clips, “Just Listed” and “Just Sold” posts

The Results (First 90 Days):



Cost: $2,500
Clicks: 1,890
Conversions: 32
Average Cost Per Click: $1.33
Cost Per Conversion: $78.33

Key Wins:

  • Local brand recognition surged with an overall increase in name-based search queries on Google
  • Meta (Facebook/Instagram) helped the Google Ads covert at a 2X higher rate than the client’s previous campaigns
  • Created a pipeline of warm leads for both immediate and long-term closings

What We Learned:

  • Local intent is king: Pairing “near me” keyword strategy with mobile-optimized ad formats delivered the highest-quality leads.
  • Video content crushed it: Instagram/Facebook video tours drove higher engagement than static images.

**The names, likeness, and locations of this case study have been changed to protect the identity of the client and our white label partner. We are a white label agency first and we take our role as a silent extension of your agency’s team very seriously. We trust you understand.