This full-service salon specializes in providing expert hair extension maintenance, installation, coloring, and styling services. The founder is a licensed cosmetologist and has been in the hair care industry for more than 30 years. Under her leadership, the salon strives to provide natural-looking premium Russian hair extensions to its clients.
Hair extensions and salon services is a booming industry due to growing demand from its customers. It is a competitive and saturated market where similar services are readily available. Consumer loyalty is fickle in this industry, and it is immensely challenging to develop a majority market share. So how could they stay competitive? By focusing on where their competition wasn’t—the internet! To reach more local customers and improve their online visibility, they needed an SEO partner who would understand their target audience and employ effective strategies to attract them.
Advirtis helped this full-service salon reach the top Google’s SERPs. Our comprehensive SEO strategy helped this specific client rank on the first page of Google for over 15 industry-relevant keywords.
Analysis:
Initial market and competitor analysis made it clear that our target market consists primarily of women who were already looking for hair extension installation and maintenance services. We knew that the digital marketing strategy and SEO campaign for Hair Extension of Houston must present Hair Extensions of Houston as a solution to the target audience’s hair issues. To do this, we decided to focus on the top-ranking keywords in their industry by ssing content marketing in the form of blogs and articles.
We employed a comprehensive SEO strategy that included:
The Full-Service Salon began to reap the benefits of the effective SEO strategy almost as soon as it was deployed. Our reports showed that Hair Extensions of Houston was quickly rising to the top of Google SERPs. Where their website had ranked on the 3rd, 4th, and 11th pages of search engine results for industry-relevant keywords, the implemented SEO strategies had enabled them to climb to the top in no time.
Since their launch between February 2020 and May 2020:
The Full-Service Salon website received 1,131 visits through organic search
And 48 percent of organic visitors filled out the contact form present on the website