Our client, an established outdoor brand known for its high-quality camping, hiking, and water gear, sought to expand its market presence by venturing into Amazon. Despite their strong brand recognition, they faced challenges navigating Amazon’s complex advertising landscape. They turned to our white label marketing agency to leverage our expertise in Amazon PPC advertising.
Objectives
– Successfully launch the brand’s products on Amazon.
– Drive high-quality traffic to product listings.
– Achieve a low Advertising Cost of Sale (ACOS) to ensure profitability.
– Increase brand visibility and sales through strategic Amazon Ads.
1. Keyword Research and Planning
– Conducted extensive keyword research to identify high-traffic and relevant keywords.
– Created a keyword strategy focused on both broad and long-tail keywords to capture a wide audience.
– Utilized competitor analysis to uncover opportunities for keyword targeting.
2. Amazon Ads Campaign Setup
– Developed a comprehensive Amazon Ads campaign structure, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.
– Created multiple ad groups tailored to different product categories and keyword themes.
– Designed creative ad copy and compelling headlines to capture shopper attention.
3. Budget Analysis and Allocation
– Conducted a detailed budget analysis to determine optimal ad spend.
– Allocated budget strategically across different campaigns to maximize reach and efficiency.
– Monitored daily budget usage to prevent overspending and ensure cost-effective advertising.
4. Creative Ad Copy & Headline Testing
– Crafted engaging and informative ad copy highlighting the unique selling points of the outdoor gear.
– Implemented A/B testing for ad copy and headlines to identify the most effective messaging.
– Continuously optimized ad creatives based on performance data to improve click-through rates (CTR) and conversions.
5. Ongoing Bid Adjustments
– Performed regular bid adjustments to stay competitive in the auction and maximize ad visibility.
– Used automated bid management tools to adjust bids in real-time based on keyword performance.
– Focused on increasing bids for high-converting keywords while reducing spend on underperforming ones.
6. ACOS Data Tracking and Optimization
– Set up comprehensive tracking systems to monitor ACOS and other key performance metrics.
– Analyzed data to identify trends and make data-driven decisions.
– Implemented ongoing optimizations to maintain a low ACOS and improve return on ad spend (ROAS).
– Successful Product Launch: The brand’s products were successfully launched on Amazon, achieving strong initial visibility and sales.
– Increased Traffic and Sales: The targeted Amazon Ads campaigns drove a significant increase in high-quality traffic to product listings, resulting in a substantial boost in sales.
– Low ACOS: Through meticulous tracking and optimization, we achieved a low ACOS, ensuring the campaigns were profitable and sustainable.
– Enhanced Brand Visibility: The outdoor brand saw a marked increase in brand recognition and visibility within the Amazon marketplace, establishing a solid foothold for future growth.
Our white label marketing agency’s expertise in Amazon PPC advertising played a pivotal role in helping the outdoor brand successfully break into the Amazon marketplace. Through strategic planning, precise execution, and continuous optimization, we were able to deliver outstanding results, driving traffic, sales, and profitability for our client.
*Disclaimer – to protect the client’s interests, the names of companies and people have been changed