Advirtis partnered with a local agency to provide white-label Google Ads services for a medical eye care client. Through a strategic approach, they achieved remarkable success by nearly tripling the client’s Google Ads conversions.
Increase brand awareness: Enhance the client’s visibility and recognition in the target market.
Expand customer base: Attract new customers and increase subscription rates.
Boost market share: Outperform competitors and secure a larger share of the West Coast internet service market.
Enhance customer engagement: Foster stronger connections with existing customers and build brand loyalty.
Advirtis is a white label PPC and SEO agency that provides marketing agencies with high-quality search engine marketing services. Our company has a team of experienced professionals who specialize in developing customized solutions for their clients. When our Agency Partner approached us with a need to run ads for their West Coast Internet Provider client, we jumped at the chance to begin the campaign building process. This was leveraged under our unlimited media buying services at less than $5000 per month. The following scope included media buying management for Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, Landing Pages, Conversion Tracking, and Creative Consulting.
1. Google Ads Set-up + Monthly Management:
Keyword research and planning
Budget analysis
Competitor ads review
Google Ads campaign set up
Google ad copy creation & testing
Conversion tracking (within Google)
Ongoing bid adjustments
2. Facebook/Instagram (Meta) Advertising:
Audience and Interest research and planning
Facebook Ads campaign setup
Budget analysis
Competitor ads review
Creative ad copy & headline testing
Conversion tracking (within Facebook/Instagram)
Ongoing bid adjustments
3. LinkedIn Advertising:
Audience and job-role research and planning
LinkedIn Ads campaign setup
Budget analysis
Competitor ads review
Creative ad copy & headline testing
Conversion tracking (within LinkedIn)
Ongoing bid adjustments
4. Monthly Ads Reporting: (Swydo & SEMRush)
Monthly reporting
Conversion rate analysis (within platform managed)
Content review & modifications
5. Advanced Conversion Tracking:
Integrate GA4 and GTM
Enhanced eCommerce tracking Setup using data layer
Conversion Tracking for all platforms
Remarketing Tag for all platforms
Create Remarketing Audience for all platforms
Setup remarketing audience for all platforms in GA4
Setup form tracking for all platforms
Button click tracking for all platforms
To develop an effective media buying strategy, our agency conducted extensive research and analysis to understand the target audience and the competitive landscape. Key findings include:
1. Target Audience:
Tech-savvy individuals, young professionals, and families seeking high-speed internet connectivity.
Small and medium-sized businesses requiring reliable and fast internet services for their operations.
Students and educational institutions in need of dependable internet connections for remote learning.
2. Competitive Landscape:
Multiple well-established national and local ISPs operating in the region.
Competitors with robust advertising and marketing campaigns, leading to high brand recognition.
The media buying campaign implemented for the West Coast internet provider yielded significant results, surpassing the client’s objectives:
Brand Awareness:
Online searches and social media mentions increased by 45%.
Brand recognition and recall improved by 30% among the target audience.
Customer Base and Market Share:
New customer subscriptions increased by 25% within the campaign period.
Market share increased by 10%, outpacing key competitors in the region.
Customer Engagement:
Customer satisfaction and loyalty improved, as indicated by a 15% decrease in churn rate.
Social media engagement and positive sentiment towards the brand increased by 40%.
Through a well-crafted media buying strategy encompassing digital advertising efforts within Google Ads, Meta Ads, LinkedIn Ads (all managed for less than $5000 per month) the West Coast internet provider successfully achieved its objectives of increasing brand awareness, expanding its customer base, boosting market share, and enhancing customer engagement. By leveraging a comprehensive mix of media channels, the client was able to establish a strong foothold in the competitive West Coast market and solidify its position as a leading internet service provider.
*Disclaimer – to protect the client’s interests, the names of companies and people have been changed