TechSolutions Northern Indiana*, a prominent IT company based in the heart of Northern Indiana, specializes in providing cutting-edge technology solutions to businesses of all sizes in the region. Despite their exceptional services and extensive expertise, they found themselves facing a common modern challenge: limited online visibility. With an increasingly digital market, they recognized the need to harness the power of search engines to connect with potential clients actively seeking their services. Struggling with zero organic traffic and a lack of online presence, they approached our SEO agency with a clear goal: to establish a dominant online footprint by organically ranking for their top 5 keywords. Through a tailored SEO strategy designed to leverage their local identity and maximize their WordPress website’s potential, we embarked on a journey to propel TechSolutions Northern Indiana from obscurity to search engine prominence, effectively connecting them with the clients who needed their IT expertise the most.
TechSolutions Northern Indiana, a local IT company, approached our SEO agency with a common problem: despite having a functional website, they were not receiving any organic traffic and were struggling to gain visibility in their local market. The challenge was to help them rank organically for their top 5 keywords and increase their online presence in a competitive industry.
We formulated a comprehensive SEO strategy that leveraged the company’s local presence and optimized their WordPress website for search engines. Our strategy involved the following scope of work:
Fully Managed SEO Services and Scope of Work:
On-site optimization and Technical SEO
Full website audit with a detailed report
Meta titles and descriptions
Headings (H1-H6)
10 Keywords Researched and Analyzed
URL structure
Alt text for images
Internal Linking
Duplicate content check
Off page – building your popularity and visibility
Competitor Analysis
Increasing your domain’s authority
External linking from multiple blog articles
Bad link penalty removal (if needed)
Unique content checker
Google Analytics / Google Search Console set-up and monitoring
Backlinks analysis
Content ideas based on KW research
Keyword Research and Analysis: We conducted thorough keyword research to identify the most relevant and high-value keywords for the client’s industry. We focused on a mix of general IT-related terms and location-specific keywords to tap into the local market.
Location-Based Pages: Knowing that local search was crucial for the client, we created dedicated location-based landing pages. These pages highlighted the company’s services and expertise in various cities and towns across Northern Indiana. Each page was optimized for specific local keywords, ensuring a strong geographical relevance.
On-Page SEO Optimization: We revamped the website’s structure and content, implementing proper on-page SEO techniques. This included optimizing meta titles, descriptions, headers, and content for target keywords. We also ensured proper internal linking to help search engines crawl and index the site effectively.
Technical SEO Audit and Fixes: We conducted a comprehensive technical SEO audit to identify and rectify any underlying issues that might hinder the website’s performance. This included fixing broken links, improving site speed, optimizing images, and ensuring mobile responsiveness.
Content Enhancement: We developed high-quality, informative blog posts related to IT trends, cybersecurity, and technology tips. These posts aimed to showcase the company’s expertise and provide valuable resources to potential clients. This not only improved on-page content but also encouraged organic backlinks from relevant websites.
Local Business Listings and Citations: We worked on creating consistent business listings and citations across various online directories and platforms. This helped improve the company’s local online presence and contributed to higher search engine rankings.
The results of our SEO campaign were impressive:
Keyword Rankings: Within the first three months of implementation, TechSolutions Northern Indiana’s website started ranking on the first page for three out of their top 5 targeted keywords.
Organic Traffic Increase: The website’s organic traffic increased by over 300% within the first six months of the campaign.
Local Visibility: The location-based landing pages contributed to a significant boost in local visibility. The client’s website appeared in Google’s Local Pack for various Northern Indiana cities, driving more targeted local traffic.
Conversion Rate Improvement: With improved on-page optimization and user-friendly content, the website’s conversion rate also saw a notable increase.
Sustained Growth: The positive trajectory continued, and by the end of the first year, TechSolutions Northern Indiana was consistently ranking on the first page for all of their top 5 targeted keywords.
Through a strategic blend of location-based landing pages, on-page SEO optimization, technical fixes, and content enhancement, we successfully transformed TechSolutions Northern Indiana’s online presence. The company not only achieved top keyword rankings but also experienced substantial organic traffic growth, improved local visibility, and enhanced conversion rates. This case study demonstrates how a focused and well-executed SEO strategy can make a significant impact on a local business’s digital success.
*Disclaimer – to protect the client’s interests, the names of companies and people have been changed